Through technology, data, and intelligence, FITPASS provides access to over 7500 gyms and fitness studios across more than 40 cities in India. India’s largest app-based full-stack corporate well-being and engagement platform.

Bowman and Verma discuss the mission and services of FITPASS, Verma’s personal and professional journey, the challenges faced in entrepreneurship, and the role of technology in the growing fitness industry in India.

““A report from the WHO says inactivity is the biggest killer people don’t know.”
~ Akshay Verma, Co-founder of FITPASS ~

What is FITPASS?

FITPASS emerges as a beacon of innovation in India’s growing fitness industry, signaling a shift towards democratizing access to wellness. Positioned as the country’s premier app-based full-stack corporate wellness and engagement platform, FITPASS doesn’t just offer a service; it embodies a vision. At its helm stands Akshay Verma, the dynamic CEO, whose passion for fitness and commitment to societal well-being infuse every aspect of FITPASS’s mission.

Central to FITPASS is its unwavering dedication to making fitness not just a luxury but a fundamental right for all. Acknowledging the stark reality of inactivity prevalent across India, Verma articulates a bold ambition: to combat this sedentary epidemic head-on. The cornerstone of this endeavor lies in FITPASS’s innovative approach – offering a universal membership that transcends socio-economic barriers, granting unfettered access to a plethora of fitness and wellness services.

FITPASS’s philosophy includes a profound sense of inclusivity, shattering the notion that fitness is exclusive to the affluent or privileged. By harnessing the power of technology through its user-friendly app interface, FITPASS seamlessly connects individuals from all walks of life with a diverse array of fitness facilities, trainers, and programs. This democratization of access not only empowers individuals to take charge of their health but also fosters a sense of community and belonging.

Verma’s vision extends beyond physical exercise, encompassing holistic well-being encompassing mental, emotional, and spiritual dimensions. FITPASS’s expansive catalogue includes not only gym memberships but also virtual wellness sessions, personalized nutrition plans, and AI-driven coaching modules. Through this comprehensive approach, FITPASS aims not just to transform bodies but to uplift lives, fostering a culture of wellness that permeates every corner of Indian society.

Fitness Challenges and Solutions In India

Akshay Verma’s discourse on the challenges rooted within India’s fitness landscape unravels the disparities in accessibility and affordability. Amidst the backdrop of health consciousness, a stark reality persists: the high costs associated with accessing fitness facilities stand as barriers, especially against the backdrop of modest average salaries prevalent across the nation.

In Verma’s candid assessment, the traditional model of fitness membership perpetuates exclusivity, effectively alienating large portions of the population unable to bear the financial burden. This economic exclusion not only encourages inactive lifestyles but also worsens existing health inequalities, further establishing the cycle of inactivity and its consequences.

FITPASS develops as a bringer of change that disrupts this status quo by offering a holistic membership model that transcends financial constraints. Verma’s vision extends far beyond gym access; it involves an ecosystem of wellness services designed to cater to diverse needs and preferences. At the heart of this ecosystem lies the FITPASS membership, a gateway to a myriad of fitness centers, virtual coaching modules powered by artificial intelligence, personalized nutritionist consultations, and an array of supplementary services aimed at nurturing holistic well-being.

By consolidating these services under a single, affordable membership, FITPASS effectively democratizes access to fitness and wellness, rendering it accessible to individuals across all strata of society. Verma’s unwavering commitment to inclusivity and affordability underscores FITPASS’s mission to dismantle barriers and foster a culture of proactive health management.

Entrepreneurship Challenges In India

One big challenge for Verma was dealing with the unpredictable timing of things. Especially in the early days of FITPASS, the market was always changing, and people’s preferences were hard to predict. But instead of seeing these challenges as roadblocks, Verma and his team saw them as opportunities to be creative and flexible.

In a crowded industry where many companies are trying to be the best, FITPASS had to work hard to get people’s attention. Verma didn’t see other companies as enemies, though. He saw them as motivation to come up with new ideas and stand out from the crowd.

“You may be naturally talented, but if you are not capitalizing on it with perseverance and hard work, it doesn’t work.”

~ Akshay Verma, Co-founder of FITPASS ~

Leveraging Technology and Future Aspirations

In a nation teeming with diversity, both cultural and geographical, Verma and his team recognized the vital need to craft a solution that transcends the constraints of convention and offer a place that challenges India’s fitness ecosystem. Through the strategic integration of cutting-edge technology, FITPASS sets out to increase access to fitness and wellness services, empowering individuals from all walks of life to embark upon a journey of self-discovery and self-improvement.

From the bustling streets of Mumbai to the shores of Kerala, FITPASS extends an invitation to all who seek a healthier, happier tomorrow. Through its intuitive app-based platform, FITPASS transcends the limitations of physical space, offering a virtual gateway to a world of fitness and wellness opportunities, tailored to the unique needs and preferences of each user.

Verma’s vision extends far beyond the confines of the present moment, reaching towards the horizon of possibility with an unwavering sense of purpose and determination. Verma’s future aspirations, both personal and professional, reflect a visionary mindset, characterized by a relentless pursuit of excellence and a dedication to continuous growth and development.

Verma’s aspirations merge around consolidation and informed decision-making as he sets out to steer FITPASS towards a future defined by sustainable growth and strategic foresight. With an unwavering commitment to excellence and a sharp eye for opportunity, Verma is ready to steer FITPASS and beyond towards a prosperous tomorrow.

Akshay Verma on LinkedIn:   / akshayverma  

FITPASS: https://fitpass.co.in/fitpass-tv

Paul Bowman on LinkedIn:   / pbowman  

The post FITPASS: Revolutionizing Fun & Accessible Fitness in India appeared first on Wexer.

“I think the combination of AI and IOT when you are trying to interconnect health eco-systems together, sharing health data, fitness devices, and fitness business with healthcare providers could actually give people a holistic view of their health world.”

~ Adam Zeitsiff, CIO, L.A. Fitness ~

With more than twenty years in the fitness industry, Adam has seen technology play a more significant role in the user experience. From the imperative of embracing innovation to the transformative impact of technology, Adam provides valuable perspectives on fostering innovation and growth, leveraging technology to drive change, and how to encourage talent and advance careers in an era defined by rapid technological advancement.

Foster Innovation To Enhance Member Experiences & Retention

Encouraging a culture of innovation and continuous improvement within organizations is paramount for fostering growth and staying competitive in today’s rapidly evolving business landscape. When you empower employees to innovate, they are more likely to develop new technologies, processes, and solutions to streamline operations, improve efficiency, and drive business growth. This can range from developing cutting-edge software applications to implementing advanced manufacturing techniques or leveraging data analytics to gain valuable insights into customer behavior.

“You have to foster a culture of innovation and continuous improvement.”

~ Adam Zeitsiff, CIO, L.A. Fitness ~

Embracing innovation can also lead to advancements in business practices. Fitness companies can enhance their agility, responsiveness, and overall performance by continuously seeking ways to improve and optimize workflows. This might involve adopting new management techniques, re-engineering business processes, or embracing emerging digital trends in personalized fitness.

In addition to driving technological and operational advancements, Adam explains that a culture of innovation can have a broader impact on organizational culture and employee engagement. When employees feel empowered to contribute their ideas and take ownership of innovation initiatives, they are more likely to feel valued, motivated, and engaged. This can lead to higher levels of job satisfaction, retention, and productivity, as well as a stronger sense of collective purpose and camaraderie among team members.

Leverage Digital Technology To Enhance Personalization

In today’s digital age, the importance of personalization cannot be overstated, particularly in industries where customer engagement and retention are paramount. This sentiment is especially true in the digital fitness sector, where leveraging technology to offer personalized experiences can make all the difference in attracting and retaining customers. With an increasing array of options available to consumers, businesses in this industry must go the extra mile to meet individual preferences and provide tailored solutions.

One of the most significant advantages of personalization in the digital fitness realm is the ability to offer customized workouts and experiences to users. Personalization extends beyond just workout recommendations. Digital fitness platforms can leverage user data to personalize various aspects of the user experience, from interface customization to targeted recommendations for additional services or products.

Furthermore, personalization is crucial in fostering a sense of connection and community within digital fitness platforms. By curating content and experiences that resonate with each user’s interests and goals, businesses can create a sense of belonging and camaraderie among users, encouraging them to engage more actively with the platform and each other. This strengthens customer loyalty and creates valuable opportunities for user-generated content and social interaction, further enhancing the overall user experience.

Data And Digital Personalized Fitness Trends

With the proliferation of smart fitness equipment and wearable devices, gym-goers can now access various interactive tools and personalized guidance to optimize their workouts. For instance, smart treadmills and strength-training machines equipped with AI-driven sensors can provide real-time feedback on form, technique, and performance, helping users maximize their efforts and minimize the risk of injury.

By collecting and analyzing data from various sources, such as wearable devices, mobile apps, and online platforms, fitness providers can gain valuable insights into user behavior, preferences, and performance metrics. This data-driven approach allows them to identify digital trends in personalized fitness, track progress, and optimize training programs, ultimately enhancing the overall effectiveness of their services and improving client satisfaction.

Through AI-powered algorithms and machine learning techniques, Adam breaks down how fitness platforms can analyze vast amounts of data to anticipate user needs, preferences, and goals and deliver tailored recommendations for workouts, nutrition plans, and lifestyle changes. This level of personalization enhances the user experience and increases engagement and adherence to fitness routines, ultimately leading to better outcomes and long-term success.

Challenges in Personalized Fitness

One of the foremost hurdles businesses face in embracing digital trends in personalized fitness is the need to keep pace with the rapid evolution of technology. With breakthroughs occurring at an unprecedented rate, staying abreast of emerging trends and advancements is crucial for ensuring organizational relevance and competitiveness. However, this requires a considerable investment of time and resources in research, training, and development to understand the implications of new technologies and their potential impact on business operations.

As the demand for digital trends in personalized fitness continues to rise, competition for top-tier talent has become increasingly fierce, making it challenging for organizations to recruit and retain skilled professionals. Moreover, the rapid pace of technological change means that the skills required to remain agile and competitive will constantly evolve, requiring ongoing investments in training and development programs to upskill existing employees and fill critical talent gaps.

“If you want your team to be agile you need to be agile, as a leader. Be okay with quick changes.”

~ Adam Zeitsiff, CIO, L.A. Fitness ~

Navigating the complex regulatory landscape and addressing cybersecurity threats are ongoing challenges that CEOs and CIOs must contend with. With data privacy regulations becoming stricter and cybersecurity threats becoming more sophisticated and pervasive, ensuring compliance and safeguarding sensitive information has become a top priority for organizations across industries. This requires robust cybersecurity measures, proactive risk management strategies, and continuous monitoring and adaptation to stay ahead of emerging threats and regulatory changes.

Talent & Career Advice For A Digital Future

Continuous learning is essential for individuals aspiring to be in technology and leadership development roles, and to stay competitive in the rapidly evolving fitness industry. Understanding the intersection between strategy and technology is crucial for aligning initiatives with business objectives and driving innovation. Learning from other industries provides valuable insights and perspectives that can inform decision-making and problem-solving. Embracing diverse perspectives fosters innovation and enhances decision quality, leading to better outcomes in technology and leadership roles.

“Leverage other industries. Don’t get so hyper-focused on what fitness is doing that you forget you can learn from other industries.”

~ Adam Zeitsiff, CIO, L.A. Fitness ~

Technology increasingly intersects with various sectors, from healthcare and finance to retail and entertainment. By studying digital trends in personalized fitness and how technology is being utilized in different industries, aspiring tech leaders can gain fresh perspectives and identify innovative solutions that can be applied to their industries.

Furthermore, valuing diverse perspectives in decision-making processes is essential for fostering innovation and driving positive outcomes in technology and leadership roles. Embracing diversity of thought, background, and experience can lead to more creative problem-solving, better risk management, and enhanced decision quality. This involves actively seeking input from individuals with diverse perspectives and backgrounds, fostering an inclusive and collaborative work environment, and embracing a culture of openness, respect, and empathy.

Create Your Personalized Fitness Strategy Now

From embracing innovation to navigating challenges and providing valuable career advice, Adam underscores the importance of adaptability, continuous learning, and strategic thinking in harnessing the power of technology when handling digital trends for personalized fitness. As organizations and individuals strive to stay ahead in an increasingly digital world, the insights shared here serve as valuable guiding principles for driving innovation, fostering inclusivity, and achieving sustainable growth in the ever-evolving technological landscape.

About LA Fitness

LA Fitness is one of the fastest-growing health club chains, with over 700 locations across 27 U.S. states and Canada. The company was founded in 1984 and is based in Irvine, California.The company’s mission is to help as many people as possible to achieve the benefits of a healthy lifestyle, offering its members the widest range of amenities and the friendliest service at an affordable price. 

Additional Resources:

Paul Bowman on LinkedIn

Adam Zeitsiff on LinkedIn

L.A. Fitness

The post Role Of Personalized Fitness & Innovation In Holistic Health appeared first on Wexer.

From the increasing emphasis on health awareness to the integration of technology and the rising demand for personalized experiences, they unpack the transformative forces driving change in the fitness sector, discuss the latest findings from the European fitness trends report, and delve into the strategic considerations for fitness operators looking to thrive in this rapidly evolving environment.

Europe Fitness Trends

The 2024 EuropeActive/Deloitte European Health & Fitness Market Report serves as a focal point for understanding the current landscape of the industry. The noticeable rise in health awareness among Europeans has been a driving force behind the growth of the European fitness market. As people become more aware of the importance of maintaining a healthy lifestyle, they are increasingly seeking out fitness options to support their goals.

1. Technology Trends

The integration of technology is another significant aspect of the European fitness market. With advancements in digital health and fitness solutions, technology has become increasingly integrated into the fitness industry. From wearable fitness trackers to virtual fitness classes and mobile apps, technology is reshaping how people engage with fitness. This integration not only enhances the overall fitness experience, but also provides valuable data and insights for both consumers and fitness operators.

“I’ve always contended that Europe has the most sophisticated operators in the world. Both in technology adoption and business models.”

~ Bryan O’Rourke, CEO of Core Health & Fitness ~

2. Fitness Facility and Membership Growth Trends

In 2023, fitness facilities in Europe saw a 12.3% increase in membership, according to the EuropeActive Consumer Survey. This surge in interest brought the total number of gym members to a staggering 63.1 million, up from 56.2 million.

The same survey also revealed the growth in the number of fitness clubs across the continent. Europe’s fitness club numbers rose to 63,830 in 2023, marking a significant increase and demonstrating the sector’s healthy expansion.

The total revenue of the fitness industry also witnessed an impressive growth and reached €28 billion in 2023. The ambitious goal for the future is to increase the number of active members to 100 million.

3. Leading European Fitness Trends

The American College of Sports Medicine’s International Trends highlights the top fitness trends in Europe:

• Personal Training
• High-Intensity Interval Training
• Small Group Training
• Weight Loss Programs
• Body Weight Workouts
• Functional Fitness Training

These trends signify a pivotal change in health and wellness, highlighting the increasing focus on adaptability, customization, and community engagement. This movement is set to reshape the fitness sector, securing its key role in Europe’s evolving fitness scene.

Strategies To Attack Digital Fitness & Wellness Opportunities

1. Integration of Digital Wellness and Personalization

As the European fitness market stands on the precipice of significant evolution, the merging of digital technology with personalized wellness strategies is reshaping the landscape. The EuropeActive Consumer Survey underscores a marked increase in workout frequency and diversity, reflecting a dynamic shift towards integrated fitness experiences. With projections showing the digital fitness sector’s revenue reaching €14.23 billion by 2024 and wearable technology’s popularity surging, the blend of digital and physical fitness experiences is becoming increasingly central to consumer engagement.

O’Rourke illuminates the journey towards a digitally-transformed fitness industry, where the adoption of robust digital fitness and wellness platforms and digital marketing strategies become critical for clubs to thrive.

“If you already have a digital technology model in a facility and you already have a membership base, you’re not going to spend near as much money acquiring digital customers who are out there looking for digital content and personalized solutions.”

~ Bryan O’Rourke, CEO of Core Health & Fitness ~

This digital transformation facilitates a deep dive into personalization and customization, catering to the individual holistic demands of today’s fitness enthusiasts. Leveraging data analytics, AI, and machine learning, fitness clubs can now offer highly tailored fitness and wellness content, workout routines, nutrition plans, and more.. This level of customization extends beyond workout programs to the holistic user experience, from interface design to engagement strategies, ensuring fitness apps, websites, and devices are intuitive and seamlessly integrated into daily routines.

By embracing digital innovation and focusing on user-centric design, the fitness industry can enhance engagement, retention, and satisfaction, empowering users to take control of their fitness journeys in uniquely personal ways. As the industry moves forward, staying attuned to societal trends and consumer behaviors will be crucial for operators to seize new opportunities and maintain relevance in a rapidly digitizing world

2. Programming Opportunities 

Within the context of the European fitness market, well-designed programming plays a key role in ensuring the continued relevance and success of fitness clubs. Offering diverse and tailored programming options to cater to the evolving preferences and needs of consumers.

• Personalized training programs tailored to each client’s specific needs and objectives, fitness clubs can differentiate themselves and provide added value to their members. Personalized training programs.
• High-intensity interval training (HIIT) provides members with a more effective workout, delivering results in a shorter amount of time.
• Small group training offers a balance between the personalized attention of one-on-one training and the camaraderie of working out in a group setting. By providing small group training sessions led by certified instructors, fitness clubs can foster a sense of community while delivering effective and engaging workouts.
• Weight loss programs are also an essential component of club programming, reflecting the ongoing demand for structured weight management solutions among consumers. By offering comprehensive weight loss programs that combine exercise, nutrition guidance, and accountability support, fitness clubs can attract individuals seeking sustainable and long-term solutions for achieving their weight loss goals. 

Weight Loss Programming Challenges & Opportunities

Weight loss programs are also an essential component of club programming, reflecting the ongoing demand for structured weight management solutions among consumers. By offering comprehensive weight loss programs that combine exercise, nutrition guidance, and accountability support, fitness clubs can attract individuals seeking sustainable and long-term solutions for achieving their weight loss goals. 

O’Rourke highlights a recent report on the new GLP-1 weight loss drugs New Opportunities for Battling Obesity and Driving Growth for the Fitness and Wellness Industry.  The report shares, “GLP-1’s offer remarkable benefits along with potential drawbacks, including excessive loss of lean body mass. This drawback presents a significant opportunity for the fitness and wellness industry to offer strength training and other programs to cater to a previously underserved group intent on losing weight.” 

Weight Loss Programming Suggestions

• Welcome Environment: Dedicated Private individual and group exercise areas.
• Body Composition Assessments: Perform on a regular basis to monitor progress.
• Resistance and Strength Training
• Dietary advice: Specifically on protein intake. 
• Certified Personal Trainers and Health Coaches

The cost and accessibility of GLP-1 medications like Ozempic highlight a broader discussion about opportunities in the US and Europe. Health equity is a topic to discuss with the different approaches regarding pharmaceutical reimbursement in the US and European healthcare systems.  

“The United States customer pays as much as 400-600% more on average for the same or suitable pharmaceutical solution.”

~ Bryan O’Rourke, CEO of Core Health & Fitness ~

In the US, where healthcare is largely insurance-based, the reimbursement for these drugs can be complex and varied, with some plans covering them under specific conditions while others may not, making accessibility for patients dependent on their insurance policies. This situation contrasts with many European countries, where national healthcare systems can negotiate drug prices and provide wider access to necessary medications, including for weight loss and diabetes management.

Time To Execute An Operational Excellence Strategy

Finally, O’Rourke underscores the critical importance of executing an operational excellence strategy in the fitness industry by adopting and integrating technology and human capital. Operational excellence should be a strategy for fitness operators to make foundational decisions based on what a business can excel at and the market it aims to serve. 

Align the company’s strengths with market opportunities in a way that’s both sustainable and profitable. This includes leveraging enterprise platforms for automation and ensuring that the team has the talent and skills necessary to deliver on a business value proposition​​.

Implement An Omni-Channel Approach

Omnichannel is a strategy that merges digital and physical member interaction points, including websites, social media, apps, digital content, and the traditional in-club experience, to deliver a ensuring a seamless and integrated fitness journey for members. It focuses on creating a consistent brand presence across all platforms, enabling customers to interact with the brand fluidly. Additionally, it supports personalized customer experiences, enhancing overall satisfaction.

It will be important for fitness operators to adopt an omni-channel approach to meet consumer expectations for personalized fitness experiences accessible across multiple platforms.

“When it comes to personalization, digital and thoughtful user experience design in and out of the club, Omnichannel is going to become the norm.”

~ Bryan O’Rourke, CEO of Core Health & Fitness ~

These insights highlight the multifaceted approach needed to drive growth in the European fitness market by adapting and innovating to remain competitive. O’Rourke and Bowman focus on strategic clarity, market alignment, digital transformation, economic flexibility, and executional excellence. Each will play a crucial role in navigating the complexities of today’s business landscape. By embracing technology, refining programming, and prioritizing tailored offerings, operators can navigate the digital transformation of the industry while effectively meeting the evolving needs of their members.

Ready to learn how to take advantage of the digital technology and wellness opportunities outlined in the 2024 Europe Fitness Trends report? Let us help you enhance your member experience, add virtual technology, and use data and AI to develop your fitness and wellness content strategy. Email us: INFO@WEXER.COM

More Information:

Bryan O’Rourke

Core Health & Fitness

Paul Bowman

Europe Digital Live and On-Demand Fitness Trends

Podcast

The post 2024 Europe Fitness Trends & Opportunities: Holistic Technology  appeared first on Wexer.

As the fitness industry continues to grow in size and complexity, it’s more important than ever to have a strong pipeline of talented leaders who can help guide your business to success. Whether you run a small gym or a large health club, investing in leadership development is key to ensuring you have the right people in place to drive your business forward.

Leadership development starts, of course, by identifying individuals who have the potential to become effective leaders within your organisation. Target leadership skills with development programmes and training. Then mentor individuals and nurture them by cultivating the skills and knowledge they need to succeed in future leadership roles. 

Building a talent pipeline will serve your business for years to come. It will also help maintain your competitive edge by always having a pool of well-trained, effective managers. These managers will be on top of improving employee retention and engagement, enhancing customer satisfaction, and driving increased revenue.

But how do you identify future leaders, and what skills should you be looking to develop in them?

Identifying Your Future Leaders

Identifying employees with the potential to become managers is an important part of leadership development in any industry. Let’s review some of the factors to consider when identifying your future leaders.

1. Performance & Results

You’re looking for performance and results, of course: employees who consistently deliver high-quality work meet or exceed performance targets and demonstrate a strong work ethic. Yet this is just one part of the puzzle, as great achievers are not always great leaders; soft skills are as important as technical skills.

2. Personal Interaction

You’ll also want to observe how employees interact with their colleagues and customers. Look for individuals who demonstrate leadership potential by taking the initiative, showing confidence and being willing to take on new challenges. 

3. Adaptability

Look, also, for people who are able to adapt to changing circumstances and be flexible in their approach to work. Future leaders and managers will be open to new ideas, willing to take on new responsibilities and able to work effectively in a dynamic and changing environment.

4. Communication Skills

Effective communication and interpersonal skills are also critical. Look for employees who can communicate clearly and persuasively, listen actively to others, and build strong relationships with colleagues and customers.

5. Problem-Solving Skills

Keep an eye open for employees who demonstrate strong analytical and problem-solving skills, are able to make timely and effective decisions based on data and evidence, and can balance competing priorities.

6. Open To Growth

Last but not least, look for employees who are eager to learn, grow, and develop their skills and knowledge. You need people interested in advancing their careers and taking on new challenges.

These are some of the ways for finding your future leaders among existing employees. Of course, you will also recruit people directly into management positions, but in this case, leadership development becomes less relevant, albeit continual learning should apply to all.

Meanwhile, the value of finding future leaders among your existing workforce is huge, as promoting from within is key to retaining top talent. People need to believe they are valued and have a career pathway with you, not just a job.

Leadership Skills Development

It would be impossible, in the space of this single blog, to sum up all the skills you should nurture through your leadership development programmes. Success in the competitive and fast-paced fitness sector depends on a wide variety of factors, not least innovation, customer satisfaction and financial management. In turn, great fitness industry leaders require a wide range of skills and attributes; a non-exhaustive list would certainly include strong communication skills, a deep understanding of customer needs, a passion for health and fitness, an ability to motivate and inspire others and a strategic mindset.

These may come more naturally to some than others, which may in turn influence the selection process for your talent development programmes. Yet even the most naturally gifted will benefit from a well-thought-through leadership development and mentoring programme; everyone will have areas for improvement, and it’s your job as the employer to identify these.

Let’s dive a little deeper into some of the leadership skills you should be looking to nurture among your would-be future leaders.

1. Communication Skills: Effective communication is one of the most important leadership skills in any industry, and the fitness industry is no exception. Strong communication skills can help leaders build trust, foster collaboration and drive innovation. 

Future leaders must therefore learn to clearly communicate their vision and goals to their teams, as well as to listen and respond to feedback from employees, customers and stakeholders. 

Therefore, the communication modules of any leadership development programme should help employees learn how to express themselves clearly and persuasively, both verbally and in writing. They should also learn active listening skills and techniques for giving and receiving feedback. Training and practice are key here, with on-the-job training playing a major role.

2. Ability To Inspire: Motivating others is another key leadership skill in any industry. Leaders need to inspire their teams to give their best effort, stay engaged, and continuously improve. This requires a deep understanding of what motivates people and an ability to create a positive and supportive work environment. It also requires clear, impactful delegation where teams feel supported and empowered. Workshops and role-playing can help build these skills, but again, practice will make perfect.

Future leaders must also continually refine their ability to build strong relationships both internally and externally; to recognise and reward good performance; and to positively coach and mentor those in need of more direction, purpose and professional growth.

3. In-Depth Customer Insight: Customers are the lifeblood of any fitness business, so meeting their needs – through products, marketing, and throughout the touchpoints of delivery – is critical to success. Leaders must be both in tune with the full breadth of their audience and able to embrace data to further their understanding and insight.

So this isn’t just about listening to customers or even keeping abreast of new trends and consumer attitudes. It’s about learning to use data – something that can certainly be taught as part of a leadership development programme.

4. A Genuine Passion: The fitness industry is one in which simply ticking the boxes won’t work; leaders must have a genuine passion for health and fitness – walking the walk as well as talking the talk, using the product themselves, trying out new concepts as they emerge and genuinely caring about the ‘why’ of improving people’s lives. This passion will serve to inspire others and create a culture of wellness within the organisation. 

Leaders who are passionate about fitness are also more likely to stay up-to-date on industry trends and innovations – not least in the rapidly-changing digital arena – and be invested in the success of their employees and customers.

This is where industry events and conferences come in, as well as reading, absorbing webinars and continually learning from employees, customers and suppliers. Indeed, Wexer actively supports customers in developing their digital strategies, ensuring operators create not just standalone projects but a whole culture – one in which innovation is embraced and future leaders grow through the ranks with an understanding of where technology adds value.

5. Strategic Mindset: Finally, leaders in the fitness industry must have a strategic mindset – an ability to critically, creatively think about the organisation’s goals, challenges and opportunities. They must develop strong analytical and problem-solving skills, all of which can be nurtured through training and mentoring. They must learn to create effective strategies for success in a rapidly evolving landscape.

And of course, that landscape is one in which digital and technological innovations are increasingly shaping the sector. By prioritising ongoing learning and development in areas such as this, future leaders will be abreast of new thinking and ready to embrace change. This will place them ahead of the curve, ready to drive innovation and growth when they take the reins of their organisations.

Measuring Leadership Development Success

Finally, because you’ll want to know you’re investing your time and resources wisely, let’s look at how to measure the effectiveness of your leadership development programme.

#1. Before launching your programme, set out SMART goals and objectives: specific, measurable, achievable, relevant and time-bound.

#2. Collect feedback from programme participants on the course content and structure. The goal is to establish the value, relevance and impact of what they’ve learned on their performance and confidence levels. 

#3. Identify relevant KPIs and monitor the performance of your trainees in these areas, starting before the programme and continuing throughout and beyond, to track improvements. 

#4. Monitor employee satisfaction and retention to make sure individuals that participate in your leadership development programme stay with the organisation longer. This is about determining whether the programme is effective in retaining top talent.

#5. Track return on investment (ROI), correlating improvement and performance in the KPIs measured against the cost of running the programme. 

#6. Finally, over time, you’ll be able to track whether the top talent you’ve developed does in fact progress into management roles. 

Whether you’re a senior manager looking to develop the next generation of leaders, or an aspiring leader yourself, we hope this blog has offered some valuable ideas and insights to shape your approach to leadership development. 

Find out how Wexer can help you incorporate digital skills and learning into your leadership development programmes. Email us: INFO@WEXER.COM

The post Leadership Development: How To Create Future Fitness Leaders appeared first on Wexer.

The fusion of an increased demand for wellness and digital solutions with residents’ well-being needs has created an environment ripe with opportunities for both developers and residents alike. In 2024, this trend is not just growing; it’s booming, signaling a pivotal moment in how we view and integrate wellness into our living spaces.

Paul Bowman sits down with Jessica Vo, the VP of Sales at Comm-Fit. Comm-Fit is committed to improving health and wellness throughout society. As leaders in the wellness industry, they strive every day to make a positive impact on the individuals and communities they serve. Jessica shares insights into wellness centers within multi-family housing communities, trends in how these spaces are using digital fitness technology, and whether the spaces will be a threat to traditional gyms.

Multi-Family Housing Market Growth

The global multi-family construction market is on a trajectory of rapid growth, projected to escalate from $747.48 billion in 2023 to an impressive $1141.85 billion by 2027. This upsurge reflects a Compound Annual Growth Rate (CAGR) of 9.8% between 2022 and 2023, underscoring a robust expansion in the sector. 

Key Wellness Center Trends

1. Escalating Demand for Wellness Features
2. Rapid Growth of the Wellness Real estate Market
3. Positive Financial Impact of Wellness Spaces on Wellbeing and Property Values
4. Importance of Wellness Center Customization and Consultation
5. Importance of Technology and Wellness Integration 
6. Impact of Functionality, Maintenance and Refurbishment on Wellness Center Appeal

These trends are shaping the future of multi-family housing, driving a shift towards environments that support and enhance residents’ lifestyles.

“I am seeing developers trying to add wellness amenities and not just a fitness class.”

~ Jessica Vo, VP of Sales at Comm-Fit ~

1. Rising Demand for Wellness Centers

The increasing demand for high-quality wellness centers in multi-family housing reflects a broader trend towards prioritizing health and well-being among residents. With hectic lifestyles and busy schedules, convenience has become a key consideration for many individuals when choosing where to live. Having access to a well-equipped fitness center offers residents the convenience of fitting workouts into their daily routines without the hassle of commuting to external gyms. This accessibility is particularly appealing for those juggling work, family responsibilities, and other commitments.

In today’s health-conscious society, individuals are increasingly aware of the importance of maintaining physical fitness and mental well-being. Access to well-equipped fitness centers allows residents to pursue their fitness goals, whether it’s cardiovascular exercise, strength training, yoga, or meditation. By integrating fitness amenities into their living environment, multi-family housing developers demonstrate a commitment to supporting residents’ holistic health and lifestyle preferences.

2. Evolution of Wellness Centers Within Multi-family Housing

The evolution of wellness centers within multi-family housing reflects a broader societal shift towards prioritizing holistic well-being. What once constituted a mere checkbox amenity—consisting of basic equipment like dumbbells and treadmills—has now transformed into fully stocked wellness hubs. This evolution is not merely about physical exercise, but encompasses a multifaceted approach to wellness, addressing residents’ physical, emotional, and mental health needs.

Initially, wellness centers primarily focused on providing a few essential pieces of equipment to residents for basic exercise routines. However, as awareness about the importance of fitness and well-being has increased, developers and management companies have responded by expanding and enhancing these facilities. Today, fitness centers are designed to offer a comprehensive range of amenities and services aimed at promoting overall wellness.

The evolution of wellness centers within multi-family housing is closely tied to resident preferences and market demands. As residents increasingly prioritize fitness and wellness, developers recognize the importance of investing in these amenities to attract and retain tenants. In response, Jessica explains that wellness centers have become key selling points for many multi-family properties.

“Wellness is not just a treadmill, dumbbells, and weights.”

~ Jessica Vo, VP of Sales at Comm-Fit ~

3. Financial Impact of Wellness Trends On Multi-Family Housing

Behind this growth is a rising demand for wellness features within these housing complexes, a testament to the growing emphasis on physical health and mental well-being. Builders and developers are noting a significant shift in consumer preferences, with 59% reporting an increased demand for wellness amenities over the past year. This demand spans across various facets of wellness, from physical fitness spaces to mental health sanctuaries, indicating a holistic approach to wellbeing. 

The global wellness real estate market, which encompasses properties designed with wellness features, is projected to reach $180 billion by 2025. This statistic speaks volumes about the potential and importance of integrating wellness into residential spaces. For property developers and owners, this trend presents a unique opportunity to differentiate their offerings and cater to a growing market segment that values health and wellness.

The implications of these wellness trends extend beyond the immediate benefits to residents’ health and productivity; they also positively impact real estate values, making wellness features a valuable addition to any property.

The value of wellness spaces within multi-family housing cannot be overstated. They serve not only as a means to enhance residents’ physical and mental health but also as a catalyst for boosting productivity and improving overall quality of life. Furthermore, the presence of these wellness amenities contributes to an increase in property values, presenting a compelling case for their inclusion in new and existing developments.

4. Multi-Family Wellness Center Customization and Consultation

Customization and consultation are integral aspects of designing wellness centers within multi-family housing developments. Unlike a one-size-fits-all approach, developers recognize the importance of early engagement with various stakeholders, including architects and equipment manufacturers, to create fitness spaces that align with the specific needs and preferences of residents. This collaborative process ensures that the wellness center is not only functional but also enhances the overall resident experience within the community.

The consultation phase begins by assessing factors such as unit count, resident demographics, and market rate. Understanding these variables allows developers to tailor the fitness center to meet the unique requirements of the community it serves. For example, in upscale market-rate developments, residents may expect high-end equipment and amenities, while affordable housing communities may prioritize cost-effective solutions without compromising quality.

Architects play a crucial role in translating these requirements into physical space. They work closely with developers to optimize the layout and design of the fitness center, ensuring efficient use of space while creating an inviting and functional environment. Equipment manufacturers also offer valuable insights during the consultation process. Their expertise in fitness trends, equipment innovation, and user preferences helps developers make informed decisions about the selection and placement of fitness equipment.

5. Integration of Technology into Wellness Centers within Multi-Family Housing

The integration of technology into modern wellness centers represents a significant advancement in the way residents engage with health and wellness activities within multi-family housing communities. Gone are the days of traditional exercise equipment and basic amenities; today’s fitness centers are equipped with cutting-edge technology that revolutionizes the user experience and enhances accessibility to fitness content.

One of the key technological features in modern wellness centers is streaming capabilities, allowing residents to access a wide range of fitness content anytime, anywhere. Whether it’s live-streamed classes, on-demand workouts, or virtual training sessions, streaming technology enables residents to customize their fitness routines according to their preferences and schedules. This flexibility empowers individuals to engage in workouts that align with their goals and interests, all from the comfort of their residential community.

Personalized workout tracking is another valuable feature made possible by technology integration in fitness centers. With the help of fitness tracking apps, residents can monitor their progress, set fitness goals, and track key metrics such as calories burned, distance traveled, and heart rate. Interactive consoles offer interactive workouts, gamified challenges, and immersive experiences that make exercise more engaging and enjoyable for residents.

6. Wellness Center Maintenance and Refurbishment

Maintenance and refurbishment are critical aspects of ensuring the long-term functionality and appeal of wellness centers within multi-family housing developments. Given the significant investment in fitness equipment and amenities, developers and property managers recognize the importance of regular upkeep to maintain optimal performance and user satisfaction. Typically, fitness equipment undergoes maintenance and refurbishment cycles every five to six years, although the frequency may vary depending on factors such as usage levels, equipment quality, and technological advancements.

Property managers keep track of usage patterns, identifying which equipment sees the most activity and which may require attention or replacement. In addition to routine maintenance tasks such as cleaning, lubrication, and calibration, refurbishment efforts may involve more extensive upgrades or replacements to keep the wellness center up-to-date and competitive. As technology advances and user preferences evolve, developers may choose to refresh the facility with new equipment, updated features, or enhanced amenities to meet changing demands.

Furthermore, refurbishment efforts extend beyond equipment upgrades to encompass the overall user experience within the fitness and welless centers. Property managers may consider aesthetic enhancements, layout adjustments, or additional amenities to enhance the facility’s appeal and functionality. By creating a welcoming and engaging environment, multi-family housing developers can attract and retain residents who value health and wellness as integral components of their lifestyle.

Are Multi-Family Wellness Centers A Threat To The Fitness Industry?

Jessica explains how the increasing demand for high-quality fitness amenities within multi-family housing poses a potential threat to external gyms. However, she believes there still is a place for gyms. While multi-family housing has evolved to offer comprehensive amenities and services, they may not always match the scale or variety of facilities available in external gyms. Additionally, some residents may prefer the atmosphere or specialized equipment found in traditional gyms.

“I think there is a place for gyms. There are people that can have both.
They want to go to a studio. They want face-to-face interaction.”

~ Jessica Vo, VP of Sales at Comm-Fit ~

Comprehensive Multi-Family Housing Wellness Centers

As residents increasingly prioritize health, property managers are responding by creating comprehensive wellness centers within multi-family housing that cater to diverse needs. By leveraging technology, collaboration, and strategic planning, multi-family housing can enhance resident satisfaction, promote healthy lifestyles, and create thriving communities. These fitness centers can remain vibrant and relevant, ensuring optimal performance and user satisfaction for years to come.

For more insights into creating ideal wellness environments in multi-family residences, feel free to reach out to robert.louw@wexer.com. This is more than a trend; it’s a movement towards a healthier, happier future for all residents.

For More Information

• Jessica Vo on LinkedIn
• Comm-Fit
• Paul Bowman

The post Multi-Family Housing Wellness Centers Key Trend For Healthy Communities appeared first on Wexer.

Andrew Holder, Founder and Managing Director of Revo Fitness, shares insights in this podcast with Paul Bowman, Wexer CEO, on his mission to revolutionise digital fitness. Motivated by his family’s entrepreneurial spirit, Holder has grown Revo Fitness into a thriving fitness empire, which boasts 10K+ downloads of their fitness app and will include fifty facilities by the end of 2024.

Revo Fitness promotes a welcoming, inclusive environment in all its gyms, ensuring everyone feels accepted and safe. The brand’s digital and physical offerings aim to cater to diverse fitness preferences, promoting well-being and community.

Growth Strategies to Revolutionise Digital Fitness

A crucial aspect of Revo Fitness’s strategy is its commitment to scalability and sustainability. Realising that physical expansion is limited by real estate constraints, Andrew and his team embraced digital innovation to broaden their audience’s reach beyond their geographic area. Launching the Revo Fitness app and partnering with tech companies like Wexer and EGYM, they are extending services beyond physical gym locations. They provide more members with remote access to content anytime and anywhere.

Andrew’s focus on continuous improvement and innovation propels Revo Fitness’s strategy forward. By fostering a collaborative culture and open communication within the organisation, Andrew encourages team members to contribute ideas and insights, ensuring agility and responsiveness to changing consumer preferences and market trends.

Member-Centric Approach to Fitness

Revo Fitness’s member-centric approach drives every aspect of its operations and service offerings. Andrew Holder’s upbringing in a small business environment instilled in him a deep understanding of the value of personalised service and customer satisfaction. This foundational principle is reflected in Revo Fitness’s commitment to putting its members first, prioritising their needs, preferences, and overall experience.

Central to Revo Fitness’s member-centric approach is its dedication to fostering a sense of community and belonging among its members. By cultivating a vibrant community through social events, group fitness classes, and online forums, Revo Fitness not only promotes accountability and motivation but also fosters long-lasting connections among its members.

Furthermore, Revo Fitness extends beyond the physical gym space to encompass digital platforms and engagement strategies. The data generated from the digital app allows them to fine-tune digital content based on member use and preferences. The development of the Revo Fitness app aims to revolutionise digital fitness by providing convenient access to fitness resources, personalised workout plans, and community engagement features.

“The whole idea of the app is to take some of the responsibility off the employees so the employees can really focus on the member experience.”

~ Andrew Holder, Founder & Managing Director, Revo Fitness ~

Digital Fitness App Leverages Digital Innovation

Revo Fitness’s digital transformation mirrors an industry-wide trend towards digitalisation and virtual fitness solutions. As the fitness landscape evolves, consumers demand flexibility, convenience, and personalised experiences. Revo Fitness’s commitment to digital innovation meets these demands, allowing members to access fitness content and engage with the community at their convenience.

Features such as self-led Pilates reformer, massage chairs, and Evolve body scanners integrated into the app illustrate a forward-thinking approach to meeting member needs and enhancing the fitness experience. The app’s rapid success, with close to 30,000 downloads within 6 weeks, highlights the demand for digital fitness solutions. By leveraging technology to overcome physical boundaries, Revo Fitness taps into new markets and demographics beyond traditional gym locations. 

Positive Impact of Exercise

Revo Fitness emphasises the transformative power of exercise, recognising its profound impact on both physical well-being and mental health. Andrew attributes his inspiration to the ethos instilled in him while working in his family’s indoor sports business. This upbringing instilled a deep appreciation for the holistic benefits of staying active, driving him to establish his platform where individuals can prioritise their health comprehensively.

Within the Revo Fitness community, exercise is celebrated not just for its ability to sculpt bodies but also for its profound effects on mental clarity and emotional well-being. The company operates under the belief that a regular fitness routine can serve as a potent tool for managing stress, boosting mood, and fostering resilience. From its facility design to its programming, Revo Fitness aims to revolutionise digital fitness by ensuring that members have access to resources that support both their physical and mental health goals.

By cultivating a culture that prioritises mental wellness alongside physical fitness, Andrew aims to empower individuals to lead healthier, more fulfilling lives. Through innovative programming, supportive community initiatives, and a welcoming environment, Revo Fitness endeavours to be more than just a gym but a beacon of holistic health and well-being in the communities it serves.

Industry Trends and Cultural Shifts

One prominent trend highlighted by Holder is the growing popularity of digital fitness solutions and the integration of technology into traditional gym settings. As consumers seek more flexibility and convenience in their fitness routines, the demand for virtual workout options has surged.

Recognising this trend, Revo Fitness works to revolutionise digital fitness by developing its own fitness app. This will provide members with on-the-go access to work out plans, progress tracking tools, and community engagement features. Strategic investments in digital infrastructure not only enhances the member experience but also ensures that Revo Fitness remains competitive in an increasingly tech-driven industry.

As individuals become more health-conscious and mindful of their overall well-being, there is a growing demand for fitness facilities that offer a comprehensive approach to wellness, encompassing mental, emotional, and social aspects. In response to this cultural shift, Revo Fitness has expanded its service offerings to include a diverse range of group fitness classes, wellness workshops, and community events aimed at promoting holistic health and fostering a sense of belonging among members.

Revolutionise Digital Innovation

Andrew Holder’s journey exemplifies the importance of adaptability, innovation, and a member-centric approach in navigating the ever-changing landscape of the fitness industry. Through a combination of physical expansion, digital innovation, and relentless pursuit of excellence, Revo Fitness maintains its position as a fitness industry leader, poised for sustained growth and success in the future.

About Revo Fitness

Founded in 2012, Revo Fitness has 31 gyms spread across Western Australia, New South Wales, South Australia, and Victoria. Revo Fitness is rapidly expanding. Read about the Revo and Wexer partnership.

The Revo App powered by Wexer allows Level Two Revo Fitness members to access thousands of guided, expert-led workouts. This will create a full-service digital offering that empowers members to achieve their fitness goals wherever and whenever they please. With Wexer’s extensive library of expert-led workouts, customisable platforms, and data-driven insights, Revo Fitness will now be able to engage and motivate their members more effectively.

Podcast 34

Revo Fitness

Andrew Holder on LinkedIn

The post Revo Leverages Digital Innovation To Expand & Engage Audience appeared first on Wexer.

The fusion of Wexer’s cutting-edge virtual fitness technology with CFW’s expertly tailored fitness initiatives promises to redefine employee well-being in the corporate world. This article delves into the details of this partnership and explores how it stands to benefit CFW’s corporate clients.

Wexer’s platform is renowned for its dynamic offering, including Video On-Demand and Livestream content, complemented by an enhanced mobile app and web-player experience. This partnership enables CFW to leverage Wexer’s virtual fitness technology, enriching their fitness programs and offering a more comprehensive wellness solution. The significance of this collaboration extends beyond the immediate benefits of diverse and accessible fitness content. The changes in the corporate world reveals employees can “thrive” with a well-being approach, but only 33% of the need is met, as discussed in the Gallup global report. It represents a shift towards a more integrative approach to employee health and wellness, particularly in hybrid work cultures.

 

“This partnership further cements our commitment to provide the most advanced tools and resources for our corporate clients, their employees, and our members in a continuously developing industry.” By teaming up with Wexer, CFW aims to enhance its offerings with virtual fitness technology, providing organisations with integrative strategies that support an equitable benefit to impact the emerging health needs of hybrid work cultures.”

~ Elisa Denning, Senior Director of Marketing & PR for CFW ~

Specialising in custom fitness management, CFW is dedicated to addressing common health challenges faced by corporate employees, such as stress, prolonged sitting, and the struggle to maintain a work-life balance during long hours and commutes. Whether the need is for onsite, remote, or a blend of both fitness solutions, CFW possesses the tools and expertise to connect with employees and inspire a culture of health and productivity within your company.

The benefits of this partnership for CFW’s corporate clients are manifold. First, the integration of Wexer’s virtual fitness technology into CFW’s programs offers a seamless and flexible fitness experience that can cater to the diverse needs and schedules of employees. Whether working from the office or home, employees will have access to a wide range of fitness content that can be tailored to their personal fitness goals and preferences. This accessibility is crucial in promoting regular physical activity, which is a key component of overall well-being.

Furthermore, the partnership underscores the importance of mental health in the corporate wellness equation. The comprehensive fitness and wellness solutions provided through this collaboration can also contribute to stress reduction, improved mental clarity, and increased productivity. By addressing both physical and mental health, CFW’s corporate clients can expect to see a more holistic improvement in employee well-being. Read more in this article: Future Of Corporate Wellness Must Focus On Employee Well-Being.

“With this exclusive partnership we are able to reach more customers in the growing corporate market. We see huge potential in how we can help CFW’s members by helping them prioritise their health by actively using digital content to improve their wellbeing.” 

~ Rudys Santana, Head of Customer Success ~

The integration of Wexer’s technology also offers CFW the ability to track engagement and gather data on the utilisation of fitness programs. This data-driven approach can help corporate clients identify trends, measure the impact of wellness initiatives, and tailor programs to better meet the needs of their employees. It ensures that wellness programs are not just a perk but a pivotal part of the company’s culture and strategy for employee engagement and retention.

The partnership between Wexer and CFW marks a significant advancement in the realm of corporate wellness. By combining Wexer’s innovative virtual fitness technology with CFW’s expertise in customised corporate fitness programs, this collaboration offers a forward-thinking solution to the complex challenge of maintaining employee well-being in a hybrid work environment.

For CFW’s corporate clients, Wexer’s content enhances their wellness offerings but also reinforces their commitment to the health and well-being of their employees. In a time when the importance of wellness is increasingly recognised, this collaboration is a testament to the potential of technology and tailored fitness initiatives to create healthier, happier, and more productive workspaces.

Ready to learn how to take advantage of the 2024 Corporate Wellness Trends? Let us help you utilise your data, virtual technology, and AI to develop your corporate fitness and wellness content strategy. Email us: INFO@WEXER.COM

About Corporate Fitness Works (CFW)

Corporate Fitness Works is at the forefront of delivering innovative fitness management solutions tailored to the modern workforce’s evolving needs. Recognising the diversity of today’s work environments, CFW seamlessly integrates digital platforms with services to offer onsite, remote, and hybrid fitness and wellness solutions. This approach ensures equitable access to wellness benefits for all employees, thereby enhancing a company’s ability to attract and retain a healthy workforce. With over 35 years of experience, CFW has mastered the art of engaging employees in health and productivity initiatives, irrespective of their work location—be it through an energising midday spin class or a rejuvenating desk side stretch break. 

The post Wexer & Corporate Fitness Works Unite for Corporate Wellness appeared first on Wexer.

In this podcast, Paul Bowman, Wexer CEO, sits down with Morten Andersen, Wexer Global Head of Content, to unveil the year’s digital fitness insights into user engagement and preferences, emerging trends, and what to expect in 2024.

Morten Andersen is responsible for strategic planning and execution of the Wexer content and client strategy and guiding team members. With a career entrenched in sports and fitness, and nearly a decade of data analysis experience at Wexer, Morten is a distinguished authority in the field.

2023 Digital Fitness Data Review

In 2023, the fitness industry witnessed an unparalleled surge in digital engagement, with platforms like Wexer Mobile leading the charge. The year’s review reveals significant trends in user engagement, workout preferences, and the evolving landscape of digital wellness. As individuals worldwide continue to blend technology with their fitness regimes, understanding these trends becomes crucial for anyone looking to navigate the future of health and wellness.

It’s become increasingly clear that virtual components are not just a luxury but a necessity in the modern fitness realm. Wexer Mobile, a leading platform in virtual fitness solutions, exemplified this shift, experiencing growth across all areas of its service. The platform’s expansion included the addition of over 1200 classes, workouts, and wellness activities, catering to a diverse range of fitness and wellness needs. 

This article delves into the trends observed on Wexer Mobile in 2023, analyzing user engagement and preferences, workout duration trends, popular digital workout times, and favorite workouts.

2024 Digital Fitness Trends

1. User Engagement and Preferences: A Shift Towards Personalized Fitness

Digital fitness platforms have seen a marked increase in user engagement, with a significant shift towards personalized workout experiences. Users now prefer programs that cater to their specific fitness goals, schedules, and preferences, moving away from one-size-fits-all solutions. This trend underscores the importance of offering a diverse range of workouts and wellness content, from high-intensity interval training (HIIT) to mindfulness and meditation sessions.

Moreover, Artificial Intelligence (AI) driven technologies offer the potential to deliver highly personalized fitness content by analyzing user data to recommend tailored workouts. Morten highlights the importance of recognizing user behavior to gain key digital fitness insights for enhancing engagement and satisfaction. 

“The winners within virtual are definitely going to be the platform that can provide a 360 genre-driven platform where they have everything. I do think wellness is going to be a dominating factor.”

~ Morten Anderson, Wexer Global Head of Content ~

As virtual fitness platforms advance, personalized fitness experiences are expected to remain essential in meeting users’ diverse needs.

In 2023, Wexer Mobile users showed a clear preference for a variety of fitness and wellness content. The most popular category was ‘Strength’, capturing 19.4% of total usage. This preference for strength training, particularly full body and core-focused workouts, highlights a desire for workouts that offer clear outcomes and can be performed in any setting, even with limited space. The ‘Stretch & Recovery’ category followed closely, accounting for 16.5% of usage, reflecting a growing emphasis on physical and mental well-being. Yoga, with 15.3% of usage, also saw a significant leap in popularity, driven by the platform’s extensive library of styles, from intense flow classes to meditative sessions. This mix of preferences underscores a holistic approach to fitness and wellness, combining physical strength, flexibility, and mental health.

Top Workout Trend Categories

1. Strength
2. Stretch and Recovery
3. Yoga
4. Bootcamp
5. Dance
6. Cardio
7. Cycling
8. Pilates
9. Wellness
10. Boxing and Fighting

2. Workout Duration Trends: The Rise of Short-Form Fitness

A notable trend is the rising popularity of shorter workout durations, with nearly 80% of users opting for sessions under 30 minutes in length. This trend reflects the busy lifestyles of today’s fitness enthusiasts, who seek effective, time-efficient workouts that can easily fit into their daily schedules. It highlights the need for digital fitness platforms to offer concise, impactful sessions without compromising on quality or results, particularly as virtual fitness gains traction outside traditional gym settings. 

Users are also combining multiple short workouts to create longer sessions, highlighting a desire for adaptable and modular fitness options.

Another trend highlighted is the gradual integration of wellness-focused content, albeit at a slower rate compared to other digital fitness insights and trends. The industry’s increasing focus on wellness content indicates its growing significance within the fitness sphere. Overall, factors suggest workout trends are moving towards shorter, customizable, and comprehensive fitness experiences tailored to individual preferences and lifestyles.

This trend towards shorter, more flexible workout options reflects the busy lifestyles of modern users, who seek effective, time-efficient workouts that can fit into their schedules. Interestingly, when experimental or browsing behaviour was accounted for, it was found that 70% of all streams were 20 minutes or less, suggesting that the ideal virtual workout length is around 20 minutes.

3. Popular Digital Workout Times: Adapting to Flexible Schedules

Workout trends are evolving to accommodate flexible schedules, particularly with regards to shorter workout durations and home-based fitness routines. Flexibility is one of the key advantages of digital fitness, allowing individuals to access their preferred workouts at any time, from anywhere. The data suggests that offering a wide range of accessible content around the clock is essential for meeting user needs. Moreover, users are setting aside specific time slots for home workouts, indicating a shift towards integrating fitness into daily schedules rather than relying solely on gym attendance. 

Analysis of workout patterns over the year revealed interesting insights into when users prefer to engage with digital fitness. Morning sessions were the most popular, indicating a preference to start the day with physical activity. Late-night workouts also saw high engagement, likely due to the quieter hours offering uninterrupted time for exercise. 

This adaptation to flexible schedules is further underscored by users combining shorter workouts to form longer sessions, showcasing a desire for tailored fitness experiences that align with individual time constraints and preferences.

The data also highlighted seasonal peaks in motivation, with January and August being the most active months, suggesting a link between new year resolutions and post-summer holiday fitness spurts.

4. Favourite Workouts: Diverse Interests Shape the Fitness Landscape

Diverse interests are shaping the fitness landscape, leading to a broader range of workout options and preferences. The review showcases a broad range of popular workouts, with strength training, yoga, and cardio sessions topping the list. This diversity reflects the varied interests and goals of digital fitness users.

We are also seeing a shift towards softer aspects of fitness, such as wellness and wellbeing, alongside traditional workout routines aimed at specific outcomes like weight loss or muscle gain. This indicates that users are seeking holistic fitness experiences that cater to their overall health and happiness, rather than solely focusing on physical results.

New and emerging workout trend categories continue to attract users seeking diverse fitness experiences, encompassing a wide range of workout styles, durations, and goals. 

“We need to constantly deliver those bread-and-butter workouts. Your strength-conditioning, cardio, boot camp, with a touch of yoga, with a touch of pilates, you know, those kinds of classes.” 

~ Morten Andersen, Wexer Global Head of Content ~

In terms of specific workouts, there was a wide variation in popularity across different categories and styles. Zumba, yoga, and HIIT sessions were among the most viewed, with titles like “Zumba 101: Think you can’t dance?” and “15-Minute Post-Workout Yoga Stretch” topping the list. This variety indicates a diverse user base with varied fitness goals and preferences, from dance and high-intensity workouts to yoga and meditation. The success of these titles also highlights the importance of offering a well-rounded workout library that caters to all aspects of fitness and wellness.

2024 Digital Fitness Insights

In 2024, digital fitness insights are poised to continue its evolution towards personalized and holistic experiences tailored to individual needs and preferences. With a growing emphasis on wellness and wellbeing alongside traditional workout routines, users can expect a diverse array of options aimed at promoting overall health and happiness. Shorter workout durations will remain popular, reflecting the trend towards time-efficient exercise routines that accommodate flexible schedules and lifestyles.

Additionally, advancements in technology, particularly AI-driven solutions, are expected to play a significant role in delivering personalized fitness experiences, from tailored workout programs to guiding users through their fitness journeys. As the industry embraces innovation and adapts to changing consumer demands, users can look forward to an expanding library of high-quality content that caters to their unique fitness goals and interests.

Ready to launch your digital fitness and wellness offering? Let us help you utilize your data, virtual technology, and AI to develop your digital technology strategy. Email us: INFO@WEXER.COM.

For More Information:

2023 Digital Fitness Insights

Paul Bowman

Morten Andersen on LinkedIn

Morten@Wexer.com

The post 2024 Digital Fitness Insights: User Engagement & Preferences   appeared first on Wexer.

With a keen focus on the intricacies of running a successful fitness business, strategic insights for aspiring fitness entrepreneurs, and the revolutionary influence of cutting-edge technologies, Lewit imparts invaluable advice derived from years of firsthand experience. Covering everything from the meticulous process of constructing a fitness facility catering to individual customer needs to the pivotal significance of forging strategic partnerships, he provides a holistic perspective on the future of fitness.

Lewit discusses the evolution of the fitness industry by discussing key points: the importance of wellness and fitness technology on recovery, the impact of data and digital technology on workouts, and the benefits of the Wexer and NovoFit’s exclusive partnership for fitness businesses.

Evolution of Fitness Industry

1. Understand Demographics To Cater To Your Target Market

Understanding and catering to demographics emerges as a pivotal factor shaping the fitness industry, shedding light on nuances crucial for the success of a fitness facility. The common pitfalls observed among entrepreneurs who construct gyms based solely on their own personal preferences and workout styles underscores the need for a paradigm shift.

When envisioning the fitness of the future, there is a clear emphasis on comprehending the unique characteristics of their target audience and tailoring the fitness and wellness offerings accordingly. The significance of adopting a nuanced and thoughtful approach to fitness businesses lies making sure you have the right mix of products, services, programs, equipment and technology in your operation.

The call to open a fitness operation with a keen eye on the specific needs and desires of the community it aims to serve, resonates as a strategic cornerstone for long-term success in the fitness business. Recognizing the importance of tailoring fitness facilities to attract specific demographics is key to future success.

 

“You get customers that walk in and you’re talking about goals and needs. It’s not about selling the product, it’s around matching up solutions and taking them on a journey of outcome-based fitness.”

~ Adam Lewit, Director, NovoFit ~

2. Focus On Financial Health Of Fitness Businesses

Owners must have financial acumen to grasp the numbers and metrics to drive business success. This is above and beyond the usual daily operational concerns of gym owners. Many owners get into the fitness business based on their personal passion for fitness, but passion alone can’t make the business successful. Lewit and Bowman reveal the surprising lack of financial awareness among many gym operators and how it should be a wake-up call for aspiring entrepreneurs entering the industry.

They must focus on long range financial health and key industry financial metrics like the number of members, member retention, member attrition, new sales, and building membership dues and accounts payable. Owners can find many industry and fitness companies with the resources and guidance to help fitness business owners succeed.  

“If you don’t know your numbers, you don’t really know your purpose. You don’t really know how many members you need a week to keep your doors open.”

~ Adam Lewit, Director, NovoFit ~

Drawing a parallel with Adam Lewit’s personal journey, where he initially lacked commercial acumen, it resonates with the universal truth that passion alone cannot sustain a business. The guidance shifts towards a pragmatic approach, encouraging fitness professionals to prioritize financial health, likening it to managing the heart and nervous system of a business.

3. Digital Fitness Enhancement in the Future of Fitness 

The concept of “going digital and staying human,” means digital solutions need to enhance rather than replace the human element in fitness. Digital fitness offering allow personalized and virtual solutions that can expand the member experience, increase member satisfaction, and ultimately increase member retention. 

The multifaceted impact of digital fitness can expand class timetables, utilize facility space that would normally be unused, virtually expand your workouts to more users, facilitate individualized training experiences, and provide members access when they want it and how they want it. Instead of replacing instructors, digital solutions complement human expertise, allowing for personalized guidance and technique-focused interactions on their own time schedule.

 This further underscores the symbiotic relationship between digital tools and human instructors, amplifying the fitness journey for individuals.

“Your fitness journey is no longer the just four walls of your facility. So, as an operator, I need to figure out a way to create more touch points outside of those four walls.”

~  Adam Lewit, Director, NovoFit ~

4. Integration of Fitness and Wellness Technology

Technology plays a pivotal role in optimizing wellness and recovery strategies, offering valuable insights and data to enhance their effectiveness. The integration of smart watches and other fitness and wellness tracking devices provides a comprehensive understanding of individual recovery and health needs, delving into factors such as sleep quality and heart rate variability.

This personalized approach aligns with the overarching objective of optimizing each person’s total fitness and wellness journey for their overall well-being. It is crucial to view the integration of technology in recovery not as a standalone solution but as a complementary element. By enabling users to achieve optimal results while minimizing the risk of over-training or burnout, technology becomes an essential component in the quest for balanced and effective fitness practices.

5. The Importance Of Strategic Fitness Partnerships

The future of fitness is no longer confined to the traditional model, but has evolved into a dynamic ecosystem where collaborations and strategic alliances play a pivotal role. When considering the fitness of the future, focusing on the interconnected nature of various components ensures the overall health and success of an enterprise. 

Partnerships between fitness equipment and technology companies exemplify the practical application of partners with complementary strengths and expertise. By reaching out to the partnerships, fitness businesses can thrive with the education and guidance. Strategic alliances are not merely advantageous, but imperative for sustained growth and innovation in the future of fitness.

The collaborative approach provides valuable guidance for fitness industry players looking to navigate and thrive in the ever-evolving fitness landscape. 

The Impact Of the Wexer & NovoFit Partnership On The Future of Fitness

Partnerships like Wexer and NovoFit will help to provide the resources and optimal solutions to enhance the overall fitness business ecosystem. The principle of prioritizing best-in-class solutions within the fitness industry is key for this partnership. The analogy comparing the fitness business to the human body, where passion represents the heart and finance symbolizes the nervous system, gains significance when applied to the emphasis on best-in-class fitness solutions.

These solutions act as the lifeblood, sustaining the entire operation and ensuring its vitality and longevity. A business ecosystem equipped with best-in-class fitness solutions highlights the importance of curating a diverse and top-tier range of fitness equipment, technology, and services. NovoFit provides fitness equipment and technology solutions to a broad market, from franchises to independent gyms. They emphasize the versatility and depth required to offer best-in-class fitness solutions.

Given the dynamic and evolving nature of the future of fitness, a commitment to excellence and a continuous pursuit of the best-in-class equipment and technology remains essential for catering to a diverse clientele.

Summing Up The Future of Fitness

These fitness industry insights provide a multi-faceted approach to fitness entrepreneurship with tools for success. Entrepreneurs must understand and utilize a demographic, financial acuity, strategic partnerships, and best-in-class fitness solutions. Strategic fitness partnerships can help businesses capitalize on the future by integrating digital fitness and fitness technology easily.

As we navigate this dynamic terrain, utilizing expert guidance can help to with accelerate adaptation, collaboration, and gain a holistic understanding of the multifaceted aspects of fitness and wellness. These insights serve not only as a guide for industry professionals but also as a source of inspiration for fostering innovation and resilience within the future of fitness.

Ready to learn how to take advantage of the Fitness Evolution by implementing these trends? Let us help you navigate the evolution of the fitness industry, help you utilize your data, and adopt virtual technology to develop your digital technology strategy. Email us: INFO@WEXER.COM.

About NovoFit

NovoFit provides customized fitness solutions and has access to global fitness brands for the commercial, wellness, performance and functional training markets in Australia and the Asia-Pacific markets.

For More Information:

Paul Bowman

Adam Lewit on LinkedIn

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FITPASS’s partnership with Wexer is more than just a business deal; it represents a commitment to innovation and long-term growth in the fitness sector. By leveraging FITPASS’s extensive network and Wexer’s expertise in digital solutions, the collaboration aims to create unparalleled fitness experiences that cater to diverse global needs and the Indian population. 

One of the key objectives of this partnership is to enhance the accessibility and affordability of fitness solutions in India’s underrepresented areas. With nearly 50% of India’s youth residing in tier 3 and tier 4 cities, there is a significant need to make fitness accessible to these demographics. FITPASS and Wexer aim to bridge this gap by customizing their offerings to cater to a wide range of demographics, from teenagers to the elderly, ensuring that everyone has access to quality fitness solutions.

“Our mission extends beyond urban centers; we are committed to penetrating rural areas, which house a large part of our population across age groups. With Wexer’s expertise in fitness technology, we aspire to bridge the fitness accessibility gap, making top-tier fitness experiences a reality for every Indian, regardless of their location.”

~ Akshay Verma, Co-founder of FITPASS ~

The Wexer & FITPASS partnership is a commitment to inclusivity, evident in its dedication to providing specialized programs for teenagers, pregnant women, and postpartum women. These programs offer comprehensive health approaches and online videos, making fitness more accessible to individuals with diverse needs.

The collaboration between FITPASS and Wexer also brings an extensive range of Fitness & Wellness modalities to the Indian market, including Bootcamp, Cycle, Box & Fight, Cardio, Dance, Pilates, Strength, Stretch & Recover, Wellness, and Yoga. With over 2900 international trainers from more than 50 countries, the partnership aims to deliver a holistic fitness experience to users of all age groups.

One of the highlights of this collaboration is the enhancement of FITPASS-TV, which now features content from globally renowned studios and trainers. This development makes premium fitness content accessible to millions of existing and new users, further enhancing the overall fitness experience.

Overall, the Indian partnership between FITPASS and Wexer holds immense significance for the Indian fitness industry. Not only does it open up significant growth opportunities in India’s fitness and wellness sector, but it also underscores the shared commitment of both organizations to delivering exceptional fitness experiences nationwide. Through this collaboration, FITPASS and Wexer aim to contribute to holistic well-being by making fitness accessible and affordable to all Indians, regardless of their location or background.

In conclusion, FITPASS and Wexer’s strategic partnership represents a significant global milestone and contribution to the Indian fitness industry. With a focus on accessibility, affordability, and inclusivity, the collaboration aims to revolutionize the way Indians approach fitness, ultimately promoting a healthier and happier nation.

Let us help you utilise your data, virtual technology, and AI to develop your fitness content strategy and provide the best content for your fitness facility. Email us: INFO@WEXER.COM

About FITPASS:

FITPASS, India’s largest smart membership program for universal fitness and wellness, is on a mission to conquer inactivity by inspiring people to seamlessly integrate fitness into their daily lives. Founded by siblings Akshay Verma and Arushi Verma in 2015, FITPASS has revolutionized fitness accessibility by establishing an extensive network of gyms and fitness studios that are both accessible and affordable for all. Their core belief is that “working out should work out,” and to that end, FITPASS offers an app-based subscription service providing unlimited access to a carefully curated network of 7500+ premium gyms and fitness studios across India. In addition to this impressive array of fitness centers, FITPASS introduces its users to a world of tailored wellness experiences. With AI-powered coaching plans, personal nutritionists, and the innovative FITPASS TV, fitness is literally at your fingertips. FITPASS is committed to customizing every individual’s wellness journey, helping them feel good and be well. Rooted in their #YourFitnessYourWay philosophy, they empower people to achieve their fitness goals by catering to their unique needs and requirements.

Exclusive videos from this collaboration can be accessed on the official FITPASS website. 

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This partnership introduces over 150 workouts from Livewire’s extensive library to the Wexer platforms, with plans to expand the selection to more than 350 workouts. Livewire’s approach to fitness content, leveraging cutting-edge green screen technology, stands to redefine the virtual workout experience for users around the globe.

Key Factors For Livewire’s Success

Delving deeper into the aspects that set Livewire apart in the digital fitness space, we uncover the intricate layers of technology, creativity, and variety that contribute to their standout offering.

1. Quality Technology in Production

Livewire’s utilization of green screen technology is a cornerstone of their production quality, enabling the creation of dynamic and immersive backgrounds. This technology allows for a level of visual customization that traditional filming environments cannot match. By employing green screens, Livewire can transport participants to virtually any setting, enhancing the workout experience and making it more engaging. This method not only captivates users but also significantly differentiates Livewire’s content in a digital landscape brimming with fitness options. The clear, high-definition video quality, combined with meticulously crafted backdrops, ensures that each workout is not just a physical activity but a visually enthralling journey.

“Livewire has perfected the art of the studio workout. The look and feel of both the studio and the backgrounds using green-screen technology ensures a modern brand value, which we’re excited to offer on the Wexer platforms.”

~ Morten Andersen, Wexer – Head of Content ~

The advanced production technology extends beyond green screens, incorporating professional lighting, sound engineering, and high-definition cameras. This comprehensive approach to production ensures that every detail, from the clarity of the instructor’s voice to the vividness of the visual elements, is optimized for user engagement and satisfaction.

2. Studio-Based Workouts: Dynamic and Visually Striking

Livewire’s studio-based workouts are a testament to the company’s commitment to creating visually striking and dynamic content. These workouts are filmed in state-of-the-art studios, specifically designed to leverage green screen technology and advanced filming techniques. The result is a collection of workouts that are not only physically stimulating but also aesthetically pleasing and immersive.

With Livewire’s commitment to quality, innovation, and engagement, the future of virtual fitness looks brighter than ever. Let us help you develop your fitness content strategy and provide the best content for your business. Email us: INFO@WEXER.COM

More Info

Explore Livewire with their On-Demand & Live Fitness Classes.

Learn about their Premier Fitness Filming Studios in Dubai, which underline their commitment to excellence and innovation in fitness content production.

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Beyond Activ is building the world’s largest health, fitness, wellness, and sports ecosystem. By building a community of brands collaborating knowledge and expertise in an environment of promoting industry development and investment.

 

“The corporate health/well-being industry and the fitness wellness industry are actually set very far apart. Part of the mission of Beyond Active is to try and blur those lines.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

The Market Insight pages of this report will walk you through the past year’s trends encompassing our industry’s ecosystem; from Big-Box, Boutique Fitness, Hotel & Spa to Medical Wellness, Corporate Wellness, Technology and more. While also offering an understanding of some of the biggest players in each of these sectors.

Ross will cover global holistic opportunities in the fitness, hospitality, medical, and corporate sectors, capital investments in specific geographical areas, and the exciting future of digital fitness and technology within every industry.

Global Industry Transformations

Insights from various regions, including Asia Pacific, the Middle East, and Australia, reveal dynamic shifts of emerging fitness industry trends. Notably, there’s a surge in investment and growth, with a focus on boutique concepts, franchise expansions, and a move towards holistic services.

The Middle East stands out with its diverse landscape of traditional big box clubs, wellness resorts, and the emergence of franchisors. Moreover, Paul and Ross delve into the evolving dynamics of corporate health and wellbeing. They emphasize the need for innovation, hyper-personalized content, and collaborations between the traditional fitness industry and employee health solutions.

Fitness Industry Growth

In the global fitness market, momentum is building in the Asia Pacific (APAC), Australian, and Middle East markets, marked by renewed confidence among operators and increased investment. This points to a shift towards holistic services, with the integration of wellness and fitness to achieve holistic health. Investment trends reflect a dynamic landscape, where ambitious and well-capitalized investors are driving growth, particularly in newer markets that may start from a lower base.

“I think what you also have now are really ambitious and well-capitalized investors. They see the opportunity and they’re chasing that down.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

Paul and Ross also acknowledge the experimentation and rapid growth facilitated by the absence of significant existing infrastructure in certain regions. Overall, fitness industry trends and the investment dynamics depict a sector in flux, adapting to changing consumer demands and capitalizing on emerging opportunities.

1. Big Box Fitness Market

In 2023, larger fitness operators experienced a resurgence. New memberships, member visits, and revenue per member all increased. Some even exceeded pre-pandemic numbers. Operators achieved this by optimizing costs, focusing on strength and conditioning workouts, and embracing revamped group exercise formats. The Middle East saw new big-box clubs opening, but APAC lagged behind in new builds.

2. Boutique Fitness Market

Boutique fitness studios evolved to offer personalized experiences and eco-friendly practices. There was a shift away from high-intensity workouts towards strength and conditioning. Gen Y and Gen Z gravitated towards studios with authenticity and sustainability. Flexible membership models and AI-driven coaching became common, fostering a sense of community within studios.

3. Technology Enhanced Fitness Workforce

Fitness Industry Staffing Challenges

The growing demand for fitness services outpaces the available workforce, necessitating a reevaluation of traditional staffing models. This all supports a turning point where fitness businesses might need to consider incorporating virtual or on-demand classes to supplement their current workforce. Businesses need to address not only the scarcity of skilled professionals but account for factors like sickness, holidays, and increasing competition for qualified coaches.

“If I was to take the collective ambition of all of the clubs and businesses that we work with and then add that all together in terms of the manpower needed. There is probably 10% of the manpower needed currently available in the workforce.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

The pervasive issue of workforce shortages within the fitness industry emphasizes the significant challenges faced by businesses aiming for ambitious growth. With a collective ambition to expand operations, open new clubs, and venture into additional countries, the industry confronts a critical manpower deficit. This scarcity extends across various roles, including instructors, therapists, clinicians, coaches, and personal trainers.

Virtual & Digital Solutions For Fitness Staffing

With an evident scarcity of qualified staff, clubs and businesses are grappling with the challenge of meeting their expansion goals. A strategic shift toward incorporating virtual or digital solutions for instructor-led or on-demand classes provides an opportunity to offer fitness and wellness anytime and anywhere. Fitness businesses can provide fitness and wellness content for members, build brand and instructor loyalty, and expand into more markets outside their facility and meet the demand for content 24/7.  

Paul and Ross suggest that this integration is not only a response to staffing challenges but also a proactive measure to accommodate factors like helping businesses cover staffing shortages, sickness and holidays, but also build loyalty in a competitive landscape where coaches are frequently sought by other companies. Emerging fitness industry trends that blend virtual and physical offerings is a practical solution to scale operations, ensuring that ambitious growth targets can be achieved even in the face of workforce shortages.

4.  Fitness and Technology Trends

Fit-tech expanded with personalized AI-driven health and fitness programs. Wearables and trackers monitored stress, sleep, and mental health indicators. Technology platforms enhanced member training experiences and holistic well-being. Feature enhancements, like body scanning technology, improved the fitness experience.

Digital fitness and wellness reached new heights in 2023. AI-driven platforms personalized fitness plans, wearables monitored physical and mental health, and virtual mental health support gained traction. Virtual reality made workouts engaging, while telehealth and remote diagnostics continued to thrive.

5. Franchising Trends

Franchising experienced explosive growth, becoming more diverse and competitive than ever. High-Value/Low-Price (HVLP) franchisors expanded rapidly, offering a wide range of concepts. Franchisors adapted models to ensure faster profitability for franchisees. However, some franchisees hesitated due to economic uncertainties.

Digital & Hyper-Personalized Corporate Fitness and Wellness

Corporate wellness took center stage in 2023, emphasizing proactive health measures and holistic well-being. Companies adopted personalized well-being programs, optimized remote work structures, and provided wellness apps and resources. Progressive policies such as shorter work weeks and unlimited paid time off reflected the shift towards holistic employee well-being.

“Relevant content, if you can put that into someone’s day then you are addressing and engaging the larger employee base.”

~ Ross Stewart Campbell, Founder & CEO, Beyond Activ ~

In the context of corporate health initiatives, Paul and Ross underscore the shift towards hyper-personalization delivered to employees via digital fitness and wellness content. Employees demand work-life balance, tailored guidance, and accessible personalized content available anytime and anywhere. Traditional corporate health and well-being offerings are depicted as two-dimensional, often limited to discounted fitness memberships or generic marketplaces.

The emergence of digital platforms is a crucial step in bridging the gap between the fitness and wellness industry and the employee health and well-being sector. However, there are challenges in navigating a market with diverse offerings. This creates the need for innovative solutions that provide engaging, digital, personalized content to address the varied health and wellness needs of employees.

Importance of Wellness In The Hospitality, Spa & Medical Industry

Hotel occupancy rates in APAC and the Middle East exceeded pre-pandemic levels in 2023. Lifestyle hotels and wellness hospitality were in high demand. Traditional spas continued to evolve, offering boutique spaces and community events. In-room fitness and wellness services were in their early stages.

The importance of rest and recovery in overall well-being gained recognition in 2023. New offerings included sleep retreats, AI-integrated solutions, and sleep monitoring wearables. Other recovery solutions like cryotherapy and massages continued to grow. A global surge in sleep tourism was anticipated.

Wellness technology focused on mental well-being and sleep optimization. Wearables dominated this space, providing sensor-driven analytics and AI-driven content and coaching. DNA testing added personalized health content. Increased competition and acquisition costs marked the future of this burgeoning sector.

Health-tech embraced AI for diagnostics, treatment precision, and personalized medicine. Telehealth became a core practice at healthcare institutions. Augmented and virtual reality enhanced healthcare experiences. Aggregators, booking apps, and health-tracking apps gained popularity, promising a future of convenience and accessibility.

The demand for medical tourism, telehealth, and personalized lifestyle medicine continued to grow. Innovations included AI in content, regenerative medicine, and wearable health data tracking. Social media, medtech aggregators, and government support fueled innovation in this space.

Future Industry Growth

The Beyond Activ 2023 Industry Report paints a vivid picture of the transformative holistic industry trends in the health, fitness, wellness, hospitality, and spa industries in the APAC and Middle East regions. As we move forward, these insights provide valuable guidance for businesses and professionals looking to thrive in these dynamic and evolving markets. The future promises continued innovation, greater accessibility, and a strong focus on holistic well-being for individuals and communities alike.

Ready to learn how to take advantage of the Industry Trends? Let us help you utilize your data, virtual technology, and AI to develop your digital technology strategy. Email us: INFO@WEXER.COM

For More Information:

Paul Bowman

Beyond Activ

Ross Stewart Campbell on LinkedIn

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